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Privacy Policy

Last Updated: 7/5/2022

Willow Run Dental Association (“Willow Run Dental Association,” “we,” or “us”) respects privacy and is committed to protecting personal information.  This Privacy Policy (the “Policy”) explains our practices for handling information we may collect and use about website visitors.  This Policy applies to information you provide to us through our website, https://www.willowrundental.net/ (the “Site”) and our interactions with you, including when you communicate with us using functionality on the Site, book an appointment, make a payment, register for a patient account, or otherwise interact with our Site.  It describes the types of personal information we may receive, how we may use and disclose the information, and certain rights and options individuals may have regarding their information.  Use of our Site is also subject to our Terms of Use, which are available here https://www.willowrundental.net/terms-of-use.html.  This Policy does not apply to the information we may receive when we provide services to patients.  Our Notice of Privacy Practices governs our use and disclosure of personal health information and other patient data.

Important Information About This Policy

While we always aim to provide complete and transparent information about how we process your personal information, we reserve the right to amend or update this Policy from time to time or to create additional policies in order to accurately reflect changed circumstances or new legal requirements.  As a result, it is important that you read this Policy closely so that you are fully aware of how and why we are using your personal information.

To assist us in ensuring that we can provide the most accurate information possible, we ask that you check this Policy for updates. We also ask that where we have an ongoing relationship with you and any of the data you have provided becomes no longer accurate that you keep us informed of this so we can amend our records accordingly.  By providing us with personal information or using our website, you expressly consent to the information-handling practices described in this Policy.  If you do not agree with this Policy, please do not use our website or provide us with your information.

Information We Receive

  1. Personal Information

For the purposes of this Policy, “personal information” is any information that identifies, relates to, or can be used to contact a particular individual.  The types of personal information we receive includes the following categories.

We collect this information when you visit or navigate our Site, fill in forms on our Site, schedule appointments or make payments on the Site, communicate with us using functionality on the Site, or otherwise provide us with personal information through the Site.

To the extent you provide us with information about third parties, we will use it in accordance with this Policy. If you provide us with such information, you confirm that you have the consent of the third party or are otherwise entitled to share the information with us and that you have made the information in this Policy available to the third party.

Please note that we may aggregate or anonymize the foregoing types of information such that they are no longer capable of identifying you, in which case they are no longer considered “personal information.”  We may also collect information about you from third-party sources and information about you that is publicly available. 

  1. Automatically Collected Usage and Device Information

Like most websites, our Site uses various technologies to automatically collect information about visitors.  Those technologies include:   

The information collected through these technologies may be combined with personal information or aggregated with other information on Site visits, including with information in our patient management system.  We may share information about your use of our Site with our advertising and analytics partners, who may combine it with other information that you previously provided to them.

  1. Information from Other Sources

We may obtain both personal and non-personal information about you from business partners, service providers, and other third parties and add it to other information we have collected.  We, and third parties we engage, may combine information we collect from you over time, and across the Site, with information obtained from other sources.  This helps us improve the information’s overall accuracy and completeness, and also helps us better tailor our interactions with you.

  1. Social Media

If you interact with us on any social media platform: (a) depending on your social media privacy settings, the personal information that you submit on the social media platform may be read, collected, or used by us as described in this Policy, and (b) where we respond to any interaction with you on social media, your account name/handle may be viewable by any and all members or users of our social media accounts.  Social media platforms operate independently from us and we are not responsible for the personal information that you choose to submit or link on any social media platform.  We encourage you to review the privacy policies and settings of any social media platform with which you interact to help you understand their privacy practices.

How We Use Personal Information

We (or service providers acting on our behalf) may use the personal information identified above for the following purposes:

For more information about your options relating to your personal information and your communication preferences, see “Choices About the Collection and Use of Personal Information” below.

Disclosure of Personal Information

When the information we collect about you is aggregated, anonymized, or otherwise does not identify you, we may use that information for any purpose or share it with third parties, to the extent permitted by applicable law.

In addition, we may share your information with the following types of entities:

Protection of Personal Information

We use appropriate administrative, technical, and physical measures to protect your personal information from loss, theft, and unauthorized use, disclosure, or modification.  Please be aware that no data transmission over the Internet is 100% secure.  While we strive to protect your personal information, we cannot ensure or warranty the security of any information you transmit to us and you do so at your own risk.  Further, in the event you access any service through our website using a username and password, you are solely responsible for keeping your username and password strictly confidential.

Your Choices About Personal Information

We respect your right to make choices about the ways we collect, use, and disclose your information.  We try to offer you meaningful choices regarding your personal information.  Some choices you have regarding personal information include the following.

In addition to the above, you may contact us using the details provided at the end of this Policy with any questions about the choices relating to your personal information.

Links to Third-Party Websites

Our Site may contain links to third-party websites.  Such websites have separate privacy policies that you should review.  We do not control these third-party websites and are not responsible for the content of linked websites or those companies’ data-handling practices. Links to these websites are provided for convenience or reference only and are not intended as (1) an endorsement by us of the organization or individual operating the website or (2) a warranty of any type regarding the website or the information on the Web site.

International Transfers

Willow Run Dental Association is headquartered in the United States and, as a result, the information you provide to us may reside on servers or workstations located the United States.  You understand and consent that information you provide may be transferred to the United States.  You also understand that the data protection laws in the United States may be different from those of the country where you reside.  When we transfer personal information to the United States, we will implement appropriate and suitable safeguards to protect such information as may be required by applicable data protection laws.

Children’s Privacy

Our Site is a general audience site and is not directed at, or intended for use by, children under the age of 16 years.  Accordingly, we do not knowingly collect personal information from children under age 16.  Should we discover that a child under the appropriate age provided his or her personal information, we will use that information only to respond to that child and inform him or her that we must have parental consent before receiving such information.

Changes to this Policy

Please note that we may change this Policy from time to time.  If there are changes to our Policy, we will post them here and update the “Last Updated” date at the top of this document. Continued use of this Site after any changes is deemed to be acceptance of those changes.  Accordingly, we encourage you to check the Policy periodically for updates.

How to Contact Us

For questions or more information about our privacy practices, please contact us by e-mail at info@42northdental.com or by using the contact information provided below:

42 North Dental
200 Fifth Ave, Floor 3
Waltham, MA 02451
c/o Marketing Director